Magazine article Variety

With Three Labels, Plenty to Pick From

Magazine article Variety

With Three Labels, Plenty to Pick From

Article excerpt

GARY HAMILTON, CHAIRMAN of sales and production outfit Arclight Films, talks about the indie biz.

What sets Arclight apart from other sales companies? What defines it?

From our perspective we are as much a production company as we are a sales company. Our focus is very much on development and production. Everything is driven by sales so we don't handle movies we don't produce. I guess another thing that makes us different is our focus on China and Chinese co-productions. At least half the movies we are doing, the two in post at the moment, "Guardians of the Tomb" and "Triple Threat," are both Chinese co-productions. Not too many other companies would have two co-productions in China. Maybe Chinese companies, but their films would be in Mandarin while ours are in English. That sets us apart from most.

What's the thinking behind having three labels, Arclight, Easternlight and Darklight?

We don't use the labels as much as we used to. When we were focusing more on sales, we used to handle more films. The difference is that now we are focusing on selling the movies we are producing, while doing less films. The brands are still there on appropriate films. Easternlight is for Chinese films, Darklight is for horror and more edgy thrillers and Arclight is everything else.

In your view, what do independent distributors look for when acquiring films?

I think they are looking for movies with guaranteed theatrical in the U.S., and films they can promote themselves in their own territory regardless of what the angle is. In the case of a movie like "Triple Threat," we already had U.S. distribution set up with Logo, and they have committed to release the film theatrically. So I think they are looking for release plans in the U.S., but also our Asian buyers are looking more and more at China, and the influence it has on the Asian region.

Arclight is 15 years old. …

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