Magazine article Screen International

Jack Pan to Head Global Road Marketing

Magazine article Screen International

Jack Pan to Head Global Road Marketing

Article excerpt

Rob Friedman’s Summit 2.0 gathers steam with latest key hire.

Global Road chairman and CEO Rob Friedman has brought in one of his former Summit Entertainment lieutenants and hired Jack Pan as president of worldwide theatrical marketing at Global Road.

The appointment comes after it emerged on Tuesday that Loren Schwartz was out as marketing president of Open Road Films, less than a week after Open Road founder Tom Ortenberg departed the company.

Pan and Friedman worked together at Summit where the former served as was executive vice-president of worldwide theatrical marketing and worked closely on the Twilight and Divergent franchises, as well as The Hurt Locker, Now You See Me, and Red.

He most recently served as a consultant and immediately prior to that was president of motion picture marketing at STX Entertainment where he worked on that company’s hit Bad Moms and The Gift.

“I have known Jack for many years and he has proven time and again to be a savvy marketer that not only understands the strategy and building blocks necessary to launch an effective campaign, but he possesses the ability to successfully market to established and prospective audiences,” Friedman said. …

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