Magazine article Variety

China Sees Big Box Office Surge in First 10 Months of the Year

Magazine article Variety

China Sees Big Box Office Surge in First 10 Months of the Year

Article excerpt

THEATRICAL BOX OFFICE in China has bounced back after a lull that worried the industry. Cinema revenues in the first 10 months of the year are up 15% and are within a fraction of last year's 12-month total.

Data from Chinese research and consultancy company Ent Group show January to October box office of 47.8 billion yuan, or $7.01 billion at current exchange rates. That compares with 38 billion yuan in the equivalent 10-month period last year and with 45.5 billion yuan in calendar 2016.

Direct comparisons have been made more complicated since the beginning of this year, when reported data were required to include the booking fees levied by online ticketing agencies. Without those fees, the revenue earned by cinemas in the first 10 months was 44.9 billion yuan.

In terms of directly comparable admissions, ticket sales rose 18% from 1. …

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