Magazine article Variety

Soap and Glory

Magazine article Variety

Soap and Glory

Article excerpt

UFA has made an indelible mark on Germany's dynamic TV market with its scripted programming, from its hit crime dramas to its long-running daily series. The company's UFA Serial Drama unit helped redraw German television over the past 25 years with its daily soaps.

UFA Serial Drama, previously known as GrundyUFA, launched its first daily soap, "Gute Zeiten, Schlechte Zeiten" (Good Times, Bad Times, or 'GZSZ') on RTL Television in 1992, and the series remains its most popular show.

"With 'GZSZ,' we established the first daily series in the German television market," says Joachim Kosack, UFA Serial Drama's co-CEO.

"We wrote television history, set trends and have repeatedly provoked discussion. To this day, 'GZSZ' captivates millions of viewers and with its outstanding market share of up to 25% in the target group of 14- to 49-yearolds, 'GZSZ' is one of the most successful formats on RTL."

Indeed, the series quickly became a phenomena that led to a daily soap craze on all of Germany's major broadcasters. UFA Serial Drama followed with RTL's "Unter uns" and ARD's "Verbotene Liebe. …

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