Magazine article Screen International

Parrot Analytics Puts Binge Viewing under Spotlight (Exclusive)

Magazine article Screen International

Parrot Analytics Puts Binge Viewing under Spotlight (Exclusive)

Article excerpt

Steeper second-week declines among shorter shows, comedies.

Audience demand for the latest seasons of Netflix shows in the US declines more markedly in the second week for comdies and shorter shows, according to a binge watching study by Parrot Analytics.

Research by the Los Angeles-based data science firm revealed demand for the recent Season Two of Stranger Things dropped around 17% the week after Netflix uploaded the entire season.

A fractionally lower decline befell the fifth season of House Of Cards, which Parrot attributes to longer viewing time required to consume the show given its size - 13 50-minute episodes comprising 650 minutes compared to the 450-minute season of Stranger Things 2. …

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