Magazine article American Forests

Laurence Wiseman

Magazine article American Forests

Laurence Wiseman

Article excerpt

LAURENCE WISEMAN formed CenterLine Strategy after a 29-year career as founding president and CEO of American Forest Foundation. In 2010, he was given the Legacy Award from the Arbor Day Foundation, for career achievement in forestry. That same year, he began a consulting practice providing strategy and organizational development services to government agencies, companies, nonprofits and foundations on matters related to environment, natural resources and sustainability. He's lectured frequently at leading universities and served as Chair of the National Urban and Community Forestry Advisory Council.

What led you to want to work in urban forestry?

I spent about 30 years working in rural forestry - basically working to get better stewardship on family-owned forests. About 4 million families own most of the woodlands in the U.S. And, many are very special people. They care about their woodlands, but even more they understand all the benefits that trees bring to wildlife, the environment and, most of all, people. They're passionate about that. And, that passion is infectious. So, when I left my previous job, I figured I'd find that same level of passion among the folks in urban forestry. I was right. And, I've been involved ever since.

Why did you want the National Association of Regional Councils (NARC) to get involved with the Vibrant Cities Lab?

Every community that embraces urban forestry begins with a plan. Or, if they don't, they should. Plans at the neighborhood, local and regional level dictate the kind of environment we'll live in - for better or worse. A tree might grow in Brooklyn, N. …

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