Magazine article Screen International

Tallinn Black Nights Panel Discuss Netflix/Amazon Influence on European Industry

Magazine article Screen International

Tallinn Black Nights Panel Discuss Netflix/Amazon Influence on European Industry

Article excerpt

Online superpowers “could do more” to work with Europe, say panel.

Netflix and Amazon could be doing more to integrate with the European film and television industries, according to a panel held at the Tallinn Black Nights Film Festival yesterday (Nov 28).

Ville Vilen, Guido Van Nispen, Marc Goldberg

During the event, Guido Van Nispen, advisor to the Dutch government on media and innovation, said that while the online super-powers such as SVoD giants Netflix and Amazon “create enormous opportunities” it “would be good if they worked more with the European community”.

Ville Vilen, director of creative content at Finnish broadcaster YLE, added that he believed there was going to be “a hell of a war with content rights [between SVoD companies and traditional distributors” and that this is already visible now.

“The younger audience are hard to reach for traditional broadcasters, the changes [the trend towards online] are already huge and it’s going to get more huge,” he continued.

The panel was held as part of the Industry@Tallinn programme which is running this week during the Tallinn Black Nights Film Festival in Estonia.

Overall, the Estonian EU Council Presidency Conference - which was held Nov 27-28 to mark Estonia currently holding the presidency of the Council of Europe - featured plenty of discussion around the emergence of the online superpowers.

During yesterday’s panel, which was moderated by Sten-Kristian Saluveer, founder and CEO of the Storytek Creative Hub, one audience member questioned whether the European government could be doing more to help the industry compete with the SVoD giants.

“Does it need to be a European government initiative? Do we need to have ‘Euroflix’ - a platform that could be really successful on a European basis,” they asked.

“I have been getting the impression [from the conference] that, from a European point of view, we do not like the super platforms like Amazon and Netflix, they have not been warmly welcomed,” he added.

“Actually, I think they are very welcome,” responded panellist Guido Van Nispen, “But I think some more empathy would be welcome as well. …

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