Magazine article Screen International

Turn Your Film into a Product, Say Experts at Storytek Conference

Magazine article Screen International

Turn Your Film into a Product, Say Experts at Storytek Conference

Article excerpt

Immersive content and Chinese ‘super-IPs’ were discussed at the Storytek forum in Tallinn.

‘Empresses In The Palace’

The second edition of content, media and technology forum Storytek, which took place at the Tallinn Black Nights Film Festival yesterday (Nov 29), saw experts discuss how films and TV could evolve in the future.

The day-long event also included the presentation of Storytek’s first accelerator projects, whose projects were chosen and further developed beginning in September via a ten-week mentoring and training session.

Immersive content

The day started with digital media engagement strategist Kathleen Cohen, who said that future development opportunities for content are in abundance.

Referring to her involvement with the Top Gear and BBC Earth theme parks that are in development in China, she said strong IPs with interactive content and gamification are in demand. The parks will feature immersive worlds where content from the series’ will be displayed along with holographic race cars and a gamified rollercoaster.

“Someone is going to take your product, and make it immersive at some point,” said Cohen. “There is a need for content. Just think in terms of AR (augmented reality), VR (virtual reality), MR (mixed reality) and XR (real and virtual combined elements), as well as AI (artificial intelligence), robotics and machine learning.

“Every sector and every vertical is looking for some kind of game environment with masterful storytelling to make it simple and entertaining for the user. That matters to filmmakers and creators,” said Cohen.

Chinese ‘super-IPs’

Producer Charles Lei, founder of China-based Thunder Communications, used his experience as a co-producer to discuss China’s “super IPs”. …

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