Magazine article Screen International

New Genres and Formats the Way Forward for MENA TV, Say Dubai Panel

Magazine article Screen International

New Genres and Formats the Way Forward for MENA TV, Say Dubai Panel

Article excerpt

The SVoD revolution is coming to the region.

Middle East TV producers need to start thinking differently about formats and genres ahead of the coming SVoD revolution, said speakers on a Dubai International Film Festival (DIFF) Forum panel, ‘The Big Binge Theory’.

Dubai

“The way Arabic productions are made today is not sustainable,” said iflix strategic advisor Nader Sobhan. “The Ramadan-led production cycle means you have too many series competing for the same period. You’re also expanding the story across 30 episodes, diluting the strength of the production.”

Two years after Netflix made a big splash at DIFF, ahead of a launch across the MENA region, the SVoD giant has still only commissioned one Arabic production - a stand-up show with Lebanese comic Adel Karam. But Hani Osama, co-founder of Cairo-based The Producers, said the local industry shouldn’t be complacent. …

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