Magazine article Variety

Crackle GM Puts the Pop in the Innovative Streaming Device

Magazine article Variety

Crackle GM Puts the Pop in the Innovative Streaming Device

Article excerpt

"Transformation is the order of the day." That's what we can expect from the future of digital television, according to Eric Berger, chief digital officer at Sony Pictures Television Networks and general manager of Crackle, the studio's global video entertainment network and streaming service.

He would know about transformation: under his direction, Crackle has become a leading overthe- top, premium ad-supported network with original programming available on a variety of platforms and accessible in 21 countries, including the United States, Canada and others in Latin America.

Berger, who will receive the Media and Entertainment Leadership Award, presented by Deloitte, also oversees all marketing, distribution, video operation and advertising for both Crackle and PlayStation. He's responsible for the development of original programming for Crackle.

Under Berger's direction, Crackle has operated like a television network, creating and distributing television programming for every platform, long before other networks were considering their own streaming efforts. If it were up to him, the landscape of digital television would look a lot like Crackle.

"In the future, all TV will be streamed, connected TVs will become dongles, devices will become services [and] services will all become skinny," says Berger. …

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