Magazine article Screen International

Original Content Drives Netflix, Amazon Growth in UK

Magazine article Screen International

Original Content Drives Netflix, Amazon Growth in UK

Article excerpt

Ofcom report finds 52% of UK homes subscribe for exclusive shows.

‘The Crown’

Original content is the reason half the subscribers to SVoD services such as Amazon and Netflix are prepared to pay for access, according to Ofcom research (reports Broadcast).

The regulator’s annual International Communications Market 2017 report revealed that 52% of the UK homes that subscribe to streaming services cite ‘original programming made by the service provider’ as a driving force.

Netflix’s global content spend in 2016 at £3.4bn, while Amazon invested £2bn, according to Ampere Analysis data quoted by the regulator.

The watchdog reported that, as of January 2017, the bulk of the SVoD operators’ programming is produced in the US, which is responsible for 81% of Amazon shows and 66% of Netflix shows. …

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