Magazine article Management Services

How to Find a Black Cat in a Dark Room

Magazine article Management Services

How to Find a Black Cat in a Dark Room

Article excerpt

Title: How to Find a Black Cat in a Dark Room Author: Jacob Burak Publisher: Watkins (2017) ISBN: 978 1 78678 085 0 Pages: 221

Jacob Burak is a venture capitalist turned author and also a social activist. In his book he uses the metaphor of trying to find a black cat in a dark room to express how hard it can be for us to see clearly what would make us whole and happy, both as individuals and as a society.

The book takes the reader on a journey using the techniques of behavioural science and social awareness, towards the realisation that we are not as smart or as rational as we think we are. The book will enable the reader to understand their own flawed human nature and in so doing will enable them to achieve their goals in life and business.

The book is divided into four sections with each section containing several articles; in total there are details of 50 studies or stories in the book. …

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