Magazine article Screen International

Shake-Up at Warner Bros

Magazine article Screen International

Shake-Up at Warner Bros

Article excerpt

Sue Kroll steps down from post. Toby Emmerich named chairman.

Warner Bros has announced it is reorganising its global theatrical and home entertainment operations.

Toby Emmerich is being named chairman of Warner Bros. Pictures Group with oversight of worldwide theatrical production, marketing and distribution.

Sue Kroll, who has been president of worldwide marketing since 2008, is transitioning to a studio-based producer role at Warners, with credits on the upcoming A Star Is Born and Motherless Brooklyn, and additional titles that will be announced in the coming days.

Kroll will move into her producer role on April 1, which is the start of a three-year exclusive deal with the studio. Her production company will be on the Burbank lot in a bungalow formerly occupied by Jack Warner.

Blair Rich has been appointed as president of worldwide marketing of Warner Bros Pictures Group and Warner Bros. Home Entertainment.

Additionally, Ron Sanders will serve as president of worldwide distribution of Warner Bros Pictures Group.

“All of our businesses, including film and home entertainment, continue to rapidly evolve based on consumer tastes and technology, and we need to constantly adapt our operations to stay ahead of these changes, while preserving our creative excellence,” said Kevin Tsujihara, chairman and CEO of Warner Bros, said.

“Bringing together film and home entertainment marketing and distribution will allow us to strategically manage film titles through their entire lifecycle. We’ll be better able to respond to consumer demand, while still creating unique theatrical and home entertainment experiences, and provide increased benefits to our filmmaking, exhibition and retail partners. We’re fortunate that we have a deep bench of highly talented executives to help us navigate these changes.”

In her new role, Rich will lead the development and execution of all marketing campaigns for both the Studio’s global theatrical and home entertainment releases. She has oversight of Warner Bros Pictures’ worldwide creative advertising, publicity, media, global digital, global promotions and worldwide research groups. She will also oversee the Home Entertainment marketing operation.

“I’ve known and worked with Blair for years-she’s a fantastic marketer, highly respected and as creative as she is strategic,” Emmerich said. “The Pictures Group has an incredible marketing team, and with Blair at the helm, they’ll continue to set the industry standard for excellence.”

Rich most recently led the marketing efforts on the horror film It and helped direct the campaigns for Dunkirk, Wonder Woman, The LEGO Batman Movie and Fantastic Beasts And Where To Find Them. …

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