Magazine article Screen International

Paramount Names David Sameth Head of Worldwide Marketing

Magazine article Screen International

Paramount Names David Sameth Head of Worldwide Marketing

Article excerpt

Former Disney and Universal executive served as second unit director on Steven Spielberg miniseries Taken.

David Sameth is leaving Disney to join Paramount Pictures as president of worldwide marketing effective February 1.

Sameth currently serves as executive vice-president and head of theatrical marketing for Disney Animation Studios and Pixar where his credits since 2009 included Coco, Zootopia, Frozen, Toy Story 3, Brave, Wreck-It Ralph, Big Hero 6, and Finding Dory.

He will report to chairman and CEO Jim Gianopulos and will oversee the design, development and implementation of all marketing and advertising strategies for the studio’s global theatrical releases.

“David is an incredibly talented, visionary marketer who has created some of the most iconic and successful campaigns in our industry’s recent history,” Gianopulos said.

“He has experience launching an array of films from big franchises to small, specialized endeavors, and everything in between. …

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