Magazine article Screen International

Gilles Lellouche, Mohamed Hamidi Comedy 'New Biz in the Hood!' Kicks off Shoot (Exclusive)

Magazine article Screen International

Gilles Lellouche, Mohamed Hamidi Comedy 'New Biz in the Hood!' Kicks off Shoot (Exclusive)

Article excerpt

Jamel Debbouze is producing under his Kissfilms banner alongside Nicolas Duval-Adassovsky.

‘;New Biz In The Hood’

French director Mohamed Hamidi, whose 2016 breakout picture One Man And His Cow drew 1.3 million spectators in France and sold well internationally, has started shooting his latest comedy about a trendy communication agency forced to locate to a tough, no-go zone in an outer Paris suburb.

TF1 Studio will launch sales on the film - entitled New Biz In The Hood! (Zone Franche) - at the Unifrance Rendez-vous with French Cinema in Paris this week (Jan 18-22). The company has released an exclusive first image from the first week on set.

Nicolas Duval-Adassovsky at Paris-based Quad is producing alongside actor-producer star Jamel Debbouze under his Kissfilms banner. Directorial duo Eric Toledano and Olivier Nakache are also on board through their production company Ten Films.

Lellouche co-stars as Paris entrepreneur Fred Bartel who falsely claims his rising communication agency is situated in a tough Paris suburb to tap into tax breaks aimed at encouraging businesses into the area.

When tax inspectors turn up at the real offices in a trendy part of Paris and threaten to shut the agency down for fiscal fraud Fred is forced to move the company and its pampered, hipster staff to the wrong side of town from one day to the next as well as fill some of its posts out of the new location. …

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