Magazine article Variety

Supersizing Super Deluxe

Magazine article Variety

Supersizing Super Deluxe

Article excerpt

A Turner-owned content studio known for minting Internet-friendly videos is making significant headway in TV.

Super Deluxe, an irreverent digital brand that started more than two years ago, has landed its biggest series commitment, with Netflix ordering 10 episodes of supernatural drama "Chambers." Stephen Gaghan ("Traffic") is attached to executive produce, as he is with a second Super Deluxe project expected to land a home soon: a series adaptation of the 1985 indie sensation "My Beautiful Laundrette," with Kumail Nanjiani ("The Big Sick") attached to star and co-write. Alec Berg and Hanif Kureishi will executive produce with Gaghan.

The projects mark a leap forward for the studio, best known as a factory for irreverent comedic properties, from the singing animated characters in "Boss Bitch" to a live telenovela that Facebook dared to air. Now they, and many of Super Deluxe's roster of stars who blossomed on social media - Joanne the Scammer, Philip Burgers and Vic Berger- are being groomed to make the jump from short form to TV series.

That eventuality was the plan from the start for Super Deluxe president and founder Wolfgang Hammer, who sought a marketing base for the 45 million U.S. millennials the brand currently reaches monthly. "The idea was to be the first entertainment company to develop and produce long-form TV hours and half hours, scripted and unscripted, as well as having a channel presence on the internet," says Hammer, who operates independently of Turner but reports to its CEO, Kevin Reilly. "Both of those [goals] inform one another."

Hammer will have seven shows on the air at this time next year - maybe more if its hot streak continues. Super Deluxe has also sold interactive game show "Popular Opinion" to Facebook's Watch platform and will produce a late-night block for sibling unit TBS.

Visitors to the Sundance Film Festival can get a glimpse later this month of other Super Deluxe properties getting the long-form treatment, with two productions lined up for the Indie Episodic showcase: "This Close," a dramedy previously known as "The Chances," starring two deaf comedians, which will premiere on AMC-owned streaming service Sundance Now; and a scripted comedy featuring Burgers, "The Passage," which has yet to find a buyer. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.