Magazine article Screen International

Odeon Launches Diversity Strategy

Magazine article Screen International

Odeon Launches Diversity Strategy

Article excerpt

London launch ahead of roll-out across 14 European countries.

Odeon

AMC-owned cinema chain Odeon Cinemas Group has launched what it describes as new long term strategy to promote inclusion and diversity within its network.

The strategy programme, termed ’Our Incredible Differences’, was launced today [22 Jan] in London and is due to roll it out across the network’s 14 European countries.

According to Odeon, it spent one year gathering research and carrying out focus groups and inclusion training across its network. In early 2018 the company’s teams in each of its 14 territories are expected to develop diversity action plans for every colleague.

Group chief product officer Kathryn Pritchard said: “It’s truly brilliant to have formally launched our diversity & inclusion strategy, and particularly fantastic to have a mixed group of our colleagues championing its development. …

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