Magazine article Variety

Netflix Needs Big Pic for Next Big Swing

Magazine article Variety

Netflix Needs Big Pic for Next Big Swing

Article excerpt

When the box office numbers began coming in over the weekend, what may have been most notable was the movie that wasn't mentioned: "The Cloverfield Paradox," which Netflix gave a surprise launch the night of the Super Bowl.

You could argue the real winner here is Paramount, which was able to unload a title it clearly had no faith would perform at the box office for a reported $50 million-plus figure. The movie was ripped apart by critics almost as savagely as Netflix's last big release, "Bright," though the streaming service's top execs have professed before that they don't care about reviews, which don't tend to dictate what average viewers think anyway.

Maybe so, but Netflix should care regardless: If Ted Sarandos wants top-tier creatives from the film world to do business with him, he'll need to convince them the company is a place that can launch a title to acclaim from all quarters.

But where Netflix unquestionably succeeded was in pulling offthis distribution stunt on the highest-marketing-profile platform there is to send a simple message that most consumers worldwide probably aren't aware of: Netflix is going guns blazing into the movie business. …

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