Magazine article Screen International

Sales Agents Including LevelK and Celsius Sign Up to New Blockchain VOD Platform

Magazine article Screen International

Sales Agents Including LevelK and Celsius Sign Up to New Blockchain VOD Platform

Article excerpt

Swedish start-up Cinezen have set up the world’s first blockchain video-on-demand.

Ethereum

Several sales agents including Denmark’s Level K and the UK’s Celsius Entertainment have signed on with Swedish start-up Cinezen for the world’s first blockchain video-on-demand (BVOD) distribution model.

Cinezen describes the worldwide BVOD agreements as similar to licensing for transactional video-on-demand (TVOD), except that consumers pay for the content with Ethereum, the world’s second largest crypto-currency after Bitcoin.

The system does not require invoicing and royalty reporting as every content provider is part of a blockchain network and has direct access to transparent transaction data. In the second phase, consumers will be able to use credit cards to make payments, but transactions will be converted into crypto-currency so the transparency will remain. …

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