Magazine article The Spectator

The YouTuber: When Content-Creators Fight

Magazine article The Spectator

The YouTuber: When Content-Creators Fight

Article excerpt

None of us is above YouTube, and nothing is beneath it. We have of course all long since submitted to a universal medium whose sole purpose appears to be the promotion of the universal below-average, but this doesn't mean that there isn't pleasure to be had from watching content created by so-called 'content-creators' whose created content is often pretty much content-free. Indeed,a large part of the obvious appeal of user-generated content is that it is generated by people who are just like you and me and who therefore make stuff that isn't actually very good. We no longer marvel at skill. What we admire is chutzpah.

The most recent example of a home-grown, coarse-grained YouTube spectacular was the amateur boxing match between KSI and Joe Weller earlier this month, broadcast live from the Queen Elizabeth Olympic Park in London.

KSI, as Spectator readers will be aware, is a professional gamer-cum-rapper, real name Olajide Olatunji, from Watford, some of whose popular uploads include 'The Best Ever Steak! …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.