Magazine article Screen International

'Monster Family' Set to Be UK's Widest Ever Day-and-Date Release (Exclusive)

Magazine article Screen International

'Monster Family' Set to Be UK's Widest Ever Day-and-Date Release (Exclusive)

Article excerpt

Family animation is set to bow in 137 sites this weekend.

Sky’s first move into day-and-date ’Original Films’ in UK cinemas will kick off this weekend with family animation Monster Family, set to open in 137 sites this Friday (March 2).

‘Monster Family’

The release will be made available to Sky’s TV customers on the same day as the planned theatrical roll-out via the paid-for subscription package Sky Cinema.

The number of sites programming the film is a record for a day-and-date release in the UK, surpassing the previous benchmark of 120 which was set by 45 Years when it went onto Curzon’s home cinema platform at the same time as its theatrical run.

However, the UK’s three largest multiplex chains, Vue, Odeon and Cineworld - which between them operate around 64% of UK cinema screens - are not programming Monster Family as they continue to adhere to traditional theatrical windows.

Typically, a distributor will have to wait 16-17 weeks to make a film available on home entertainment platforms after its theatrical roll-out.

The buy-in from Monster Family comes from a mixture of smaller chains such as Showcase, which according to its website is showing the film in 21 venues, and Everyman Cinemas, which is showing the film in nine venues as per the info available online, as well as independent venues such as The Picture House Uckfield (which is playing the film from March 11). …

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