Magazine article Screen International

Film Industry Reacts to £150M Creative Sector Deal

Magazine article Screen International

Film Industry Reacts to £150M Creative Sector Deal

Article excerpt

“It’s a very big flag stuck in the ground.”

Following the announcement of the UK government’s £150m ‘sector deal’ for the creative industries, industry figureheads have expressed positivity around how the agreement will impact the film and TV businesses.

“It’s not the magic bullet, but it’s a very big flag stuck in the ground,” said Film London chief executive Adrian Wootton on how the deal is a signal of the UK government’s intent to support the country’s creative industries.

The key positive note, said Wootton, is not the £150m additional public money (which is being channelled into a variety of initiatives) but the fact that there is a sector deal at all.

Sector deals are being introduced for multiple industries by the government as part of its wider Industrial Strategy, the long-term plan to increase the productivity and earning power of people throughout the UK.

Previously, similar deals have been announced for the life sciences, automotive, construction and artificial intelligence sectors.

“We are now seen as a normal part of the UK economy, alongside the other examples of sectors that have received deals. That’s a big change,” added John McVay, chief executive of producers’ trade body PACT. ”The more we are seen as an everyday and important industry, the better.”

“It recognises just how much money and jobs are being created by the creative industries and the film industry. We can use this to drive growth,” added Wootton.

Success story

At last count, the creative industries (which are comprised of film, TV, music, fashion and design, arts, architecture, publishing, advertising, video games and crafts) contributes more than 5% of the overall UK economy, employs more than two million people, and contributes £87bn of GVA (Gross Value Added) to the UK. The sector is also growing at twice the rate of the wider UK economy.

While some might have hoped for a more concrete indication of the extra public money that will become available to the creative industries - particularly with the spectre of Brexit looming over European funding avenues - the goal for now is to build on current success. …

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