Magazine article Screen International

NAGRA to Introduce myCinema at CinemaCon

Magazine article Screen International

NAGRA to Introduce myCinema at CinemaCon

Article excerpt

Cannes president Pierre Lescure hails service as potential ‘response’ to rise of digital platforms.

Digital content distribution and content protection company Nagra will attend CinemaCon later this month to introduce myCinema.

The data-driven service will stream live and alternative content via secure protocol to theatres based on audience demand within a locale.

Cannes Film Festival president Pierre Lescure, who sits on the board of NAGRA parent Kudelski Group, said the service could become, “the big opportunity for cinemas, the response to the rise of digital platforms for home entertainment.”

myCinema top brass are targeting a launch in the second half of 2018. A number of exhibition partners are understood to have committed to the initiative and will participate in revenue share decided on a case-by-case basis.

Head of exhibitor and entertainment industry relations Tim Warner Jr declined to name the exhibitors at this stage. Screen understands myCinema will begin beta testing soon.

“myCinema will drive the digital transformation of the cinema experience,” said André Kudelski, board chairman and CEO of Kudelski Group. “By connecting movie theatre screens, myCinema brings the agility of the internet age to cinemas. This means that an unprecedented choice of content can reach any screen at any time at a very competitive distribution cost. …

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