Magazine article Screen International

How Netflix and Amazon Have "Changed Everything" for European TV Drama Business

Magazine article Screen International

How Netflix and Amazon Have "Changed Everything" for European TV Drama Business

Article excerpt

The impact of the US streaming giants were the hot topic at South Tyrol’s Incontri meetings.

‘Medici: Masters Of Florence’

The arrival of US streaming giants Netflix and Amazon has encouraged many broadcasters and producers to completely rethink the way they do business.

They were speaking at this year’s Incontri meetings, a series of talks organised by the IDM South Tyrol Film Fund & Commission in the South Tyrol for an invited audience of producers and distributors from March 22-24.

Among the transformations taking place are distributors and broadcasters who are becoming producers of their own original drama, an increase in investment in international content and innovative co-production partnerships.

“Everybody used to know their place in the production and distribution chain. We, the broadcasters, used to be at the end of it and now we are moving up to the start, to the creative side,” said Peter Kerckhoff, senior vice president for content at Germany’s Telekom Deutschland, whose original content productions include the culture clash comedy Germanized. “Everything has changed since Netflix and Amazon.”

Budgets are rapidly increasingly as broadcasters try to stay in the game, if not compete directly, with Netflix and Amazon. Italian streaming company TimVision, a division of telecoms company TIM, is tripling its production budget over the next year in order to launch at least one new product a week. It has a particular focus on TV series. (It refused to reveal exact figures.)

“It allows longer exploitation through several seasons and episodes that help to build a community,” said Daniela Biscarini, TIM’s senior vice president of multimedia entertainment and consumer digital services. …

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