Magazine article Screen International

CinemaCon: Theatrical Windows Still 'Critical' Says CEO of Mexican Exhibition Giant Cinepolis

Magazine article Screen International

CinemaCon: Theatrical Windows Still 'Critical' Says CEO of Mexican Exhibition Giant Cinepolis

Article excerpt

Alejandro Ramírez Magaña urged CinemaCon delegates not to be sidetracked by the debate over release windows.

Alejandro Ramírez Magaña

Alejandro Ramírez Magaña of Mexican exhibition giant Cinepolis urged CinemaCon delegates on Tuesday (April 24) not to be sidetracked by the debate over release windows.

Magaña pointed to the health of the theatrical business and referenced last year’s record $40bn global box office - a number that will be repeated more than any other this week - as he noted that the most recent MPAA report said global box office accounted for 46% of combined theatrical and home entertainment consumer spend.

The executive, who took to the stage at the Colosseum in Caesars Palace where he became the first non-US exhibitor to receive the NATO Marquee Award, said the 46% number was the same five years ago. “In other words the theatrical business is alive and health,” he said, adding: “An exclusivity period for the theatrical window is critical for the health and continued success of the movie-making business and should not be compromised.”

Yet Magaña was clear that online services could not be ignored and served to help the theatrical business. Social media played an important role in audience engagement and building loyalty programmes and he said eventually the role of big data would become more integral in the film industry.

Magaña also urged content creators to bear in mind the range of customers. …

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