Magazine article Screen International

MoviePass Reinstates 'Unlimited' Plan

Magazine article Screen International

MoviePass Reinstates 'Unlimited' Plan

Article excerpt

Subscription tier dubbed too good to be true returns.

Hollywood sign

MoviePass, the app-based theatre-going subscription service that has raised eyebrows over the sustainability of its model, has reinstated its offer of the ‘unlimited’ plan.

The plan offers subscribers the ability to view one film a day for an entire month at a cost of $9.95 and was dubbed too good to be true after it originally launched last August, given that MoviePass pays the full price to participating theatres of most tickets sold.

MoviePass scrapped the plan recently, in favour of four films a month and a trial subscription to iHeart Radio All Access. That plan remains on offer for $7.95 a month.

Last week the service issued a statement in which it did not rule out a return to the ‘unlimited’ plan, and for now at least it appears to have made good on that statement.

The ‘unlimited’ plan contains recently revised terms blocking repeat viewings of the same film, a condition that sparked more chatter last week as it coincided with the release of Marvel Studios blockbuster Avengers: Infinity War. …

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