Magazine article Variety

Notable Quotes

Magazine article Variety

Notable Quotes

Article excerpt

The tortured courtship of CBS and Viacom has inspired reams of commentary on Wall Street and elsewhere. Here's a sampling of what observers are saying:

* "We don't see how jamming Viacom into the package makes CBS more salable. There is clearly no other bidder for Viacom today. We don't believe any company wants to go to their shareholders and say, 'Great news: You now own Viacom!'"

Todd Juenger, Bernstein & Co.

* "Rather than scuttle this accretive deal, we would suggest that both executives remain in a bake-off scenario where Mr. Ianniello has management control over the current CBS assets and Mr. Bakish runs the current Viacom network assets, with perhaps Paramount CEO Jim Gianopulos reporting to Mr. Moonves directly. Even better, perhaps the company could determine the ideal optimization of assets that could reunite Paramount with CBS TV Studios, unify all the international assets and create a more centralized digital group. …

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