Magazine article Screen International

STX Entertainment, Hulu Strike 'Uglydolls' Pact

Magazine article Screen International

STX Entertainment, Hulu Strike 'Uglydolls' Pact

Article excerpt

Feature set to open in 2019; animated series in works.

Uglydolls

STX Entertainment is broadening its nascent Uglydolls property in a deal with Hulu that encompasses an animation series spin-off and SVOD distribution on the feature.

Uglydolls is set to open theatrically in 2019 and will now go out digitally on the Hulu platform, while STX retains international rights.

A 26-episode animated series has gone straight to order based on the upcoming feature based on the Hasbro toy brand set in an ‘uglyverse’ that celebrates diversity.

Uglydolls is an ideal brand fit for STX, which was conceived for franchise-building across all platforms from film to television, digital, virtual reality, consumer products, and more,” STXtv’s executive vice-president and head of scripted television Jada Miranda said. …

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