Magazine article Screen International

Netflix Testing New 'Ultra' Streaming Plan in Europe

Magazine article Screen International

Netflix Testing New 'Ultra' Streaming Plan in Europe

Article excerpt

Netflix testing if customers are willing to pay more for higher quality visuals.

Netflix is testing a new ‘Ultra’ streaming plan in several European territories which costs [Euro]16.99 per month.

The aim appears to be to gauge if customers are willing to pay more for higher quality visuals.

Two versions of the new plan are being offered to some users in Germany and Italy.

As reported by Cordcutting.com, one version of the Ultra plan offers four Ultra HD streams and high dynamic range (HDR) content, but sees the number of Ultra HD streams for existing premium users (which costs [Euro]13. …

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