Magazine article Screen International

CBS International Signs Data Deal with Parrot Analytics

Magazine article Screen International

CBS International Signs Data Deal with Parrot Analytics

Article excerpt

The TV studio distribution arm will use data to gauge audience demand for content.

Wared Seger

CBS Studios International has signed a subscription agreement with Los Angeles-based data science company Parrot Analytics.

The agreement will provide CBS Studios International with data to gauge audience demand for specific content. The distribution arm handles programming created by CBS Television Studios for the CBS and CW broadcast networks, the CBS All Access OTT service and other platforms. It also handles content from CBS Television Distribution, Showtime, CBS News, CBS Films and a library of more than 70,000 hours of programming. …

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