Magazine article Screen International

Viacom Buys Awesomeness TV Holdings

Magazine article Screen International

Viacom Buys Awesomeness TV Holdings

Article excerpt

Gen-Z content producer joins Viacom Digital Studios.

Brian Robbins

Viacom has acquired Awesomeness TV Holdings, bringing the latter back under the same stable as co-founder Brian Robbins after he was hired last year as president of Paramount Players.

Content creator Awesomeness TV, which targets Gen-Z audiences, will join the Viacom Digital Studios stable as the company aims to broaden its reach among younger viewers.

Awesomeness was previously owned by Comcast/NBCUniversal, Hearst and Verizon. Terms of the transaction were not disclosed.

“Awesomeness has done an incredible job building their brand into a digital media powerhouse for today’s most sought-after and hard-to-reach youth audiences,” said Kelly Day, president of Viacom Digital Studios and former chief business officer of Awesomeness. …

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