Magazine article Screen International

eOne, Alibaba’s Peppa Pig Movie Sets China Release Date

Magazine article Screen International

eOne, Alibaba’s Peppa Pig Movie Sets China Release Date

Article excerpt

The feature contains both live-action and new animated content.

Peppa Pig and family.

Entertainment One and Alibaba Pictures co-production, Peppa Celebrates Chinese New Year, has staked out a February 5, 2019 release date in mainland China.

Distributed by Alibaba Pictures, the full-length feature contains both live-action and new animated content, based on the Peppa Pig TV series created by Astley Baker Davies.

The release date coincides with the Chinese New Year holidays, a peak box office period in mainland China, which in 2019 runs February 4 (Chinese New Year’s Eve) until February 10.

Developed specifically for young families celebrating the holiday, the film’s storyline incorporates Chinese New Year traditions, such as dragon dancing and dumpling wrapping. …

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