Magazine article Screen International

India’s Eros Now Signs China Licensing Deal with iQiyi

Magazine article Screen International

India’s Eros Now Signs China Licensing Deal with iQiyi

Article excerpt

Bollywood and regional-language streaming service is also expanding into Indonesia.

Eros Now, the OTT service operated by India’s Eros International, has signed a content licensing deal with Chinese streaming platform iQiyi.

Under the terms of the deal, iQiyi will stream titles from Eros Now’s catalogue of more than 11,000 Bollywood and Indian regional language films.

Eros Digital CEO Rishika Lulla Singh said: “The association with iQiyi represents a vital step forward for us as we continue to explore opportunities to expand our content offering globally. …

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