Magazine article Screen International

UK Box Office Preview: Will 'Crazy Rich Asians' Replicate US Success?

Magazine article Screen International

UK Box Office Preview: Will 'Crazy Rich Asians' Replicate US Success?

Article excerpt

The film is the first Hollywood title to feature an all-Asian cast for 25 years.

‘Crazy Rich Asians’

US comedy Crazy Rich Asians has already grossed more than $165m globally to become one of the biggest cinema stories of the year since opening in North America in mid-August.

The film’s UK launch today will see distributor Warner Bros hoping it can replicate even a small amount of the film’s US success, where it has climbed to $139m after landing top of the chart with an opening weekend of $26m.

Starring Michelle Yeoh, Lisa Lu, Gemma Chan, Awkwafina, Constance Wu, and Henry Golding, the romantic comedy is based on the 2013 novel of the same name and follows a native New Yorker who travels to Singapore to meet her boyfriend’s family.

While many have heralded Crazy Rich Asians for tapping into an Asian cinema audience that has been largely underserved by English-language product - the film is the first Hollywood title to feature an all-Asian cast for 25 years - a backlash has also emerged against the film’s spotlighting of the super-rich.

Also opening is 20th Century Fox’s The Predator, Shane Black’s reboot of the franchise in which he originally starred back in 1987. The film has a cast led by Boyd Holbrook and Olivia Munn and recently premiered in Toronto’s Midnight Madness section.

New in the arthouse space is Chloe Zhao’s The Rider, which Altitude is releasing into an initial 44 sites. …

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