Magazine article Independent Banker

How to Turn Gold into Platinum

Magazine article Independent Banker

How to Turn Gold into Platinum

Article excerpt

Leadership is front and center in 2018. There is an endless stream of news from around the world that illustrates and illuminates the good, bad and ugly of leaders' actions and decisions. Whether you're running a community bank or a Fortune 100 global enterprise, both customers and employees have raised their expectations of leaders and of the organizations they lead. They want the best in service, solutions, opportunities and culture.

In today's fast-paced, highly competitive financial services environment, how can bank leaders and their leadership teams elevate their effectiveness while driving increased market share and profitability?

Community banks, like many entrepreneurial organizations, are rooted in living by the "golden rule": Do unto others as you would have them do unto you. This simple, straightforward and solid core philosophy is universal whether you're running a business or leading a team. Today, however, one rule is not enough, and the golden rule has been upgraded to platinum: Do unto others as they would have you do unto them. In other words, treat them the way they want to be treated.

The platinum rule requires both business and leadership to know more, be more and deliver more. Customers and team members of all ages now want transparency and more than a one-sizefits-all approach to communication, service delivery, product offerings and organizational culture.

How it's done

The good news is that tuning your leadership style and practices to include both gold and platinum is fairly easy and has an almost immediate impact. …

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