Magazine article Variety

Who's Next in Virgin's Line of Succession?

Magazine article Variety

Who's Next in Virgin's Line of Succession?

Article excerpt

Large consumer brands with larger-thanlife founders, including Virgin and Apple, often carry the burden of proper succession once their founders are no longer in the picture. Branson's children, Holly and Sam, have had a frequent media presence recently so it's not hard to imagine that their father and the Virgin brand on the whole have been thoughtful about succession planning.

With entertainment at the forefront of all of Virgin's businesses, it's not difficult to guess that Virgin Produced CEO and co-founder Jason Felts will have a seat at the succession table, as well.

"My kids are involved and excited at all of the upcoming milestones at Virgin," Branson tells Variety. "They are maybe more excited about my Walk of Fame star ceremony than Galactic getting passengers into space. And of course, everything Jason does and plans for the brand is done right."

Felts has been the force behind Virgin projects such as the safety film for Virgin Airlines that broke the mold for the genre. …

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