Magazine article Screen International

Apple Reveals Original Film Ambitions with A24 Pact

Magazine article Screen International

Apple Reveals Original Film Ambitions with A24 Pact

Article excerpt

Pact does not cover all A24 releases.

In a clear statement of intent, Apple is partnering with A24 in a multi-year pact that sees the digital giant commission a film slate for the first time.

A24 will produce the films and it is understood the deal will not cover all of the company’s releases. A24 produces its own content and distributes third-party content.

The notoriously press-shy companies declined to offer any detail, however the arrangement indicates a desire at Apple to champion highly distinctive fare, which sources have told Screendaily on a number of occasions will be one of the hallmarks of its content business.

While much interest will surround Apple’s push to carry original films, it remained unclear at time of writing whether the titles would get a theatrical uplift. …

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