Magazine article Variety

Snoop Dogg Aims to Become a Force in Budding Cannabis Biz

Magazine article Variety

Snoop Dogg Aims to Become a Force in Budding Cannabis Biz

Article excerpt

Hip-hop icon Snoop Dogg, a.k.a. 47-year-old Long Beach native Calvin Broadus, broke into the rap game more than two decades ago, releasing such hit albums as "Doggystyle" and "The Doggfather," but his appeal has broadened into the mainstream as host of the primetime TBS game show reboot of "The Joker's Wild," and on VH1's "Martha & Snoop's Potluck Dinner Party" with Martha Stewart herself.

"Game-show host, chef, football coach," Snoop told Variety. "All of that unfolded when I was able to live my life."

But it is through his cannabis companies Leafs by Snoop and investment firm Casa Verde Capital - boasting investments in weed-delivery service Eaze, among others - that Snoop has proved most valuable. Along with such high-profile stoners as Willie Nelson, Wiz Khalifa and Cheech & Chong - Broadus looks to become a major licensing player in the emerging legalized hemp economy.

"I've personally selected my favorite strains for you to enjoy," states Snoop on the website. …

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