Magazine article Variety

The 'Secret Sauce'

Magazine article Variety

The 'Secret Sauce'

Article excerpt

Though its primary function is creative, Jingle Punks is built on a foundation of technology and administration. The patented Jingle Player that lets customers search for music using pop culture terms is both intuitive and efficient. Typing in "Reservoir Dogs" or "Starbucks" generates suggestions. Queries are monitored "so if there isn't an exact match, we'll suggest something else or a music supervisor will be alerted to create something," Jingle Punks co-founder and managing partner Dan Demole says. Most searched phrases for 2018? "Hip-hop," "upbeat piano" and "epic summer," followed by the ever-popular "quirky comedy" and "fun adventure." Recent additions that came after stumping the system: Cirque du Soleil, "A Star Is Born," opportunistic, royal visit and infotainment.

In addition to traditional licensing models for its library of more than 500,000 cues, Jingle Punks offers something called Jingle 360. …

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