Magazine article Screen International

Russian Box Office off to Flying Start to 2019 as 'T-34' Enjoys Record Opening

Magazine article Screen International

Russian Box Office off to Flying Start to 2019 as 'T-34' Enjoys Record Opening

Article excerpt

The Second War War film grossed $10.6m in first four days.

Russian Second World War tank movie T-34 has become the most successful local film of all time to open at the Russian box office.

The film, released by Central Partnership, grossed $10.6m (713m roubles) over the four-day weekend from from January 3-6, a sizeable increase on the previous record set by Oleg Stepchenko’s fantasy film, Viy which grossed $9m ( 602m roubles) on its opening weekend in 2014.

With T-34 driving growth early 2019 growth, media measurement specialist Comscore confirmed the lucrative holiday season in Russia that ran from Janaury 1-8 is up on 11% on the same period last year.

“We expect 2019 to be a very successful year for the industry with huge number of blockbusters to be released and an overall strong slate,” said Roman Isaev, general manager, Russia CIS, Comscore.

Central Partnership first released T-34 wide on 2,300 screens in Russia on New Year’s Day, following previews in 51 IMAX screens from December 27th. The film had grossed $19.5m (1.3bn roubles) as of January 8.

“It was a risky decision to release a World War 2 action drama on New Year’s Day,” said producer Ruben Dishdishyan of Mars Media. “Traditionally this date is ’reserved’ for local holiday comedies. However, we had faith in the film’s positive world of mouth, spectacular and entertaining shooting of action scenes, and the life affirming message with heart that it conveys to the audiences. …

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