Magazine article Screen International

Concourse Media Co-Founder James Andrew Felts Launches Motion Picture Exchange (Exclusive)

Magazine article Screen International

Concourse Media Co-Founder James Andrew Felts Launches Motion Picture Exchange (Exclusive)

Article excerpt

Ryan Bury joins as senior vice-president, acquisitions and sales.

Heading into Cannes, Concourse Media co-founder James Andrew Felts has left the company to launchLos Angeles-based films sales company Motion Picture Exchange (MPX).

Felts plans to announce initial titles imminently and will represent both US and international sales rights on acquisitions, and support each title with a customised creative marketing and distribution strategy. The plan is for MPX to deliver at every major market one cast-driven theatrical title, one new documentary, and a curated selection of completed independent films with strong marketing hooks.

“The business of feature film distribution is evolving rapidly,” said Felts. “With countless new content platforms available, the average US entertainment consumer is spending up to 15-20 minutes per day simply deciding what to watch at home. The most important question has become, ‘How do you get moviegoers to choose your film?’ A clear and valid answer to this one simple question will serve as the foundation for each film’s strategy at MPX.

“Our primary objective is to provide distributors with clear value and a pathway to ROI at a price that incentivises performance and success.”

Ryan Bury, (former director of global sales at Concourse) has joined MPX as senior vice-president, acquisitions and sales. …

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