Magazine article Screen International

IMAX to Expand in Saudi Arabia despite Moral Controversies

Magazine article Screen International

IMAX to Expand in Saudi Arabia despite Moral Controversies

Article excerpt

“The market potential in Saudi Arabia is enormous.”

Imax intends to expand its presence in Saudi Arabia in spite of “complicated moral issues” and the “slow down” in international investment in the country’s film business following the murder of Saudi journalist Jamal Khashoggi, according to Imax CEO Rich Gelfond.

“The market potential in Saudi Arabia is enormous,” enthused Gelfond at the Canadian-based company’s annual Cannes lunch on Wednesday. Imax operates two theatres in the country under its licensing arrangement with VOX. Gelfond said these were “two of the top Imax theatres in the world”.

“On the one hand, you have the government that has clearly done a number of things that violate the world’s norms and moral codes but on the other hand you have a population where it would be good for their people to modernise,” said Gelfond. …

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