Magazine article Variety

Drawing the Line by Dissing Netflix

Magazine article Variety

Drawing the Line by Dissing Netflix

Article excerpt

Careful what you say about Netflix; it could come back to haunt you.

When newly appointed WarnerMedia Entertainment chairman Robert Greenblatt took a swipe at his biggest competitor in the streaming space last week, telling NBC News that Netflix lacked a brand and was akin to Encyclopæ dia Britannica, he might have done well to recall what happened to one of his corporate predecessors back in 2010. That was when former Time Warner CEO Jeffrey Bewkes was quoted likening the possibility of Netflix dominating the entertainment industry to "the Albanian army taking over the world."

Bewkes ended up mistaking a behemoth in the making for an also-ran. Maybe Greenblatt will come to regret his own assessment.

At first blush, Greenblatt's statement seems off base; how can one find fault with Netflix's brand if ... well, it's Netflix, dammit! The outsize success of the streaming service would seem to be proof positive that its brand is doing just fine, thank you very much.

When he made the Britannica comparison, Greenblatt dismissed Netflix as "just a place you go to get anything. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.