Magazine article Screen International

Sunny Side Doc Market Kicks off with Environmental Rallying Cry

Magazine article Screen International

Sunny Side Doc Market Kicks off with Environmental Rallying Cry

Article excerpt

Temperatures are expected to hit a record-breaking 40C at the La Rochelle festival later this week.

Sunny Side of the Doc kicked off today (June 24) with a rallying cry from Off The Fence founder Ellen Windemuth for documentary makers to be part of the solution in tackling the environmental crisis.

Windemuth is honorary president of the 2019 Sunny Side documentary market, which this year has a theme of ’Stand up for Science’ – and is calling on the documentary community to produce strong films to “counterbalance the communications methods that many governments and pressure groups use to achieve economic growth without compassion for humans, plants or animals.”

Delivering Sunny Side’s opening keynote, Amsterdam-based Windemuth said producers such as Off the Fence had “made a very good living” by translating science into nature and wildlife films.

But now, she explained, it is time for producers to use all the knowledge that they have accumulated in making science programming, and take a more active role in addressing issues such as the loss of biodiversity, air pollution, plastic waste, and rising temperatures.

She said filmmakers needed to tackle complex issues such as how the West’s recycled waste is sold to South East Asian countries and dumped in landfills, how air pollution is killing millions around the world, or how governments and businesses are failing to meet the Paris Climate Accords, due to a lack of proper scrutiny. …

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