Magazine article Screen International

Jay Hunt: Apple Is Open to Co-Productions

Magazine article Screen International

Jay Hunt: Apple Is Open to Co-Productions

Article excerpt

Programming chief has discussed an ‘array’ of funding models with producers and broadcasters.

Apple is open to striking co-production deals for original content, accordint to Jay Hunt.

Speaking in the House of Lords yesterday, Apple’s creative director, Europe worldwide video said she has spent the past 18 months talking to indies and broadcasters about an array of different rights models, including co-pros.

“We are not averse to co-productions at all,” she told the inquiry into safeguarding the PSBs (public service broadcasters).

“The priority is to find innovative content and I’ve been struck by the openness of producers to discuss an array of models.”

Hunt stressed that co-producing content is not the only way in which Apple can contribute to the UK’s creative economy.

She cited two recent Apple commissions for BBC Studios – a natural history doc series on dinosaurs and a relationship comedy starring Rafe Spall.

“Tony Hall has talked about the value of BBCS and this is a literal injection of cash into the BBC, continuing to fuel that public service economy,” she added.

Hunt’s first raft of Apple orders are all believed to be fully-funded and the tech giant’s head of global video programming Jamie Erlicht recently indicated he is unlikely to strike co-pro deals or acquire content.

PSB ethos

Hunt used her rare public speaking appearance to present the case for Apple’s positive contribution to the PSB landscape.

She said the Apple TV app has four prominent rows dedicated to PSB content, one per broadcaster. …

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