Magazine article Screen International

Disney+ Adds Sky Exec for Europe and Africa

Magazine article Screen International

Disney+ Adds Sky Exec for Europe and Africa

Article excerpt

Luke Bradley-Jones will oversee D2C operations as streamer prepares to launch.

Disney has hired a Sky exec to lead the rollout of its upcoming streaming service Disney+ across Europe and Africa.

Luke Bradley-Jones has joined as senior vice-president, direct-to-consumer (D2C) and general manager of Disney+ for Europe and Africa.

Based in London, Bradley-Jones will be responsible for steering the new streaming service as it gears up for its domestic launch in November and wider roll-out in 2020.

The exec joins from Sky, where he was chief marketing officer, responsible for brand strategy, product and content marketing, and customer engagement across all Sky TV, broadband and mobile products.

During his seven and a half years at the pay-TV giant, Bradley-Jones managed the evolution of Sky’s on-demand services, including the launch of Sky Store, Sky Go Extra, Sky Box Sets and latest product, Sky Q. …

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