Magazine article Variety

Sky Aims for Big Impact

Magazine article Variety

Sky Aims for Big Impact

Article excerpt


Pay-TV giant SKY has hit Venice with two of its original series in tow, "The New Pope" and "ZeroZeroZero," the only TV shows with premieres on the Lido this year. Both are Italy-based but conceived with global audiences in mind, and come from the new Sky Studios in-house production unit headed by Gary Davey.

Nicola Maccanico, Sky Italia's executive vice president for programming and the managing director of the company's Vision Distribution unit, which releases movies theatrically in Italy, spoke to Variety about Sky's ambitions and investments in original content under its new owner, Comcast. (The interview has been edited for clarity and concision.)

How is Sky Studios going to impact Italian production?

It's clear that we want to produce more and better content, and have more control and ownership of our content. But at the same time, we want this to be a single global strategy under a single structured oversight. The really big gamble for Sky Studios is the idea of a studio that is able to produce scripted content that can conquer the world, produced with a wide range of modalities, and which can achieve its full potential thanks to the intersection between a global strategic vision and the needs and strengths of local talents.

In its deals for international productions, will Sky demand to have all international rights? If so, are they willing to fully finance?

We are ready to do everything. The idea is to move as much as possible to build content from the outset, because in the new world, controlling content gives you a more solid rapport with your clients. …

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