Magazine article Screen International

Celluloid Dreams Reveals Bumper Sales on ‘the Painted Bird’, ‘Babyteeth’, ‘the Swallows of Kabul’ (Exclusive)

Magazine article Screen International

Celluloid Dreams Reveals Bumper Sales on ‘the Painted Bird’, ‘Babyteeth’, ‘the Swallows of Kabul’ (Exclusive)

Article excerpt

The venerable sales company changed its strategy before Berlin.

Celluloid Dreams has unveiled a slew of deals on its Venice competition titles The Painted Bird and Babyteeth andCannes selection The Swallows Of Kabul, in a sign that the rationalised, targeted sales and acquisition strategy it adopted earlier this year is yielding results.

Panahi announced in February that she and company vice-president Charlotte Mickie were rationalising Celluloid Dreams’s operations and rethinking the way they did sales to take a more targeted approach.

“Our strategy, to acquire films selectively for theatrical potential and maximise results, has proven to be a winner for us,” said company president Hengameh Panahi. “We’re thrilled with 2019 and are focusing now on our spring line-up of three to four movies to be announced shortly.”

Mickie seconded Panahi’s comments that the new strategy was delivering results. She noted that although the company had pulled out of attending the AFM at the last moment, it had still managed to do business on its slate.

“We’ve sold our movies, The Painted Bird, Babyteeth and TheSwallows Of Kabul, extremely well and in the unsold territories we are in advanced negotiations with multiple offers on the table. We really know our buyers, so virtual negotiations are easy and efficient,” said Mickie.

Robust sales

Czech director Vaclav Marhoul’s Second World War drama The Painted Bird has sold to Canada (Northern Banner), UK (Eureka), Japan (Transformer), South Korea (M&M International) and Turkey (Bir).

European deals include to Benelux (September), Sweden (Njutafilms), Norway (Another World), Greece (Weird Wave), Czech Republic (Bioscop), Slovakia (Magic Box) and Ukraine (86Prokat). …

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