Magazine article Screen International

AVOD Players Discuss Challenges of Discovery on AFM Panel

Magazine article Screen International

AVOD Players Discuss Challenges of Discovery on AFM Panel

Article excerpt

Distribution business predicted to rise from $22bn in 2018 to around $56bn in 2024.

The ad-supported video on demand (AVOD) business represents a fast-growing opportunity for independent film sellers but also challenges in getting films discovered by viewers, according to speakers at the AFM distribution conference in Los Angeles this week.

Moderating a conference session tagged ‘The Rise Of AVOD,’ Digital Advisors president Bruce Eisen reported that the worldwide AVOD distribution business is predicted to nearly triple in size from $22bn in 2018 to around $56bn in 2024.

But executives from some of the leading platforms had different takes on how different delivery methods can affect the visibility of independent films.

Tubi TV chief content officer Adam Lewinson (pictured at left) said that with his platform’s purely on-demand model – which he described as “basically free Netflix” - algorithms are key to connecting viewers with indie films. “The more we understand our viewer behaviour the easier it is for us to feed recommendations, and that’s where discovery happens,” said Lewinson. “On Tubi, I see tonnes of indie movies performing at an incredibly high level.”

Lewinson argued that in a linear AVOD service, discovery is more of a challenge. And in a transactional video-on-demand (TVOD) environment, he added, “it’s harder and harder for an indie [film] to find it’s audience. …

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