Magazine article Screen International

Warner Media, Warner Bros Announce HBO Max Feature Production Arm

Magazine article Screen International

Warner Media, Warner Bros Announce HBO Max Feature Production Arm

Article excerpt

JV to provide eight to 10 mid-budget films per year for the HBO Max platform.

Warner Media and Warner Bros issued a strong statement of intent on Wednesday (5), announcing Warner Max, the new feature production arm of HBO Max.

The joint venture will provide a steady flow of eight to 10 mid-budget films per year for the HBO Max platform designed specifically with streamer audiences in mind. HBO Max launches in May.

Observers noted that once HBO Max rolls out internationally, local-language production hubs could spring up to service a growing global audience.

The inaugural slate of English-language Warner Max titles will premiere on the service later this year and the first are expected to be announced in due course. Warner Bros will distribute in all other media and territories beyond the HBO Max streaming window. Much of the content will debut immediately on the platform, while executives will decide on a case-by-case basis whether individual titles merit a theatrical release.

Warner Bros and New Line Cinema will continue to create content at all budget ranges for traditional theatrical distribution. …

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